University of South Florida M3 Center presented Mr. Russ Klein, CEO of American Marketing Association as the M3 Center Distinguished Speaker at Marshall Student Center on October 10, 2019 at 3pm.
Marshall Student Center, Room 4200.
University of South Florida
Adress: 4103 Cedar Circle, Tampa, FL 33620
Please watch his recorded lecture here:
M3 Center Distinguished Speaker: Mr. Russ Klein
Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group. He has held leadership positions with Leo Burnett and FC&B advertising agencies
Klein’s impact on business performance as a CMO is unrivaled; being the only CMO to lead marketing for three major LBO-IPO consumer product deals that have garnered returns to shareholders of 447%, 442%, and >3000%; each shattering records at the time for growth and shareholder return, over the course of his career.
As CEO for the American Marketing Association, Russ is charged with the historic transformation of the AMA to become the essential community for marketers.
- Klein was nicknamed “Flamethrower” by an industry publication for his managerial risk-taking and provocative advertising; but he now aspires to be the torch bearer for all marketers.
Klein is also architect of the seminal theory, TMBrand = ExperienceStory aimed at advancing the discipline of Experience Design for businesses.
He is a graduate of The Ohio State University and Harvard Business School Advance Management Program.