University of South Florida M3 Center is proud to present Mr. Soumya Ray as the M3 Center Distinguished Speaker Series at University of South Florida Sarasota Manatee on December 9, 2019 at 10am.
Adress: USFSM 8350 N Tamiami Trail, Sarasota, FL 34243 (Room A320A)
Please watch his recorded lecture here:
Soumya Ray is an associate professor of Service Science at National Tsing Hua University, and is currently a visiting scholar at the School of Information at UC-Berkeley. His primary research has been in modeling user behavior with information systems. His research topics include switching costs, privacy and security, habit and addiction, online communities, among others. These studies have been published in notable journals such as Information Systems Research, Journal of Management Information Systems, Decision Sciences, and more. Soumya also engages in developing IT services and statistical packages for researchers and practitioners. He teaches topics in software architecture, IT security, and computational statistics.
Talk intro: Social networking services allow us to replicate and expand our offline social relationships, but require us to disclose personal information, behavioral preferences, and other personal data in doing so. Facebook, specifically, has been involved in multiple issues pertaining the unauthorized use of users’ private information. Despite the outcry in media and academia regarding such breaches, users surprisingly have very varied responses to these privacy threats. Some users seeking to protect themselves, while others seemingly disregard the risks. In this study, we build and test a conceptual framework that explains our varied responses to privacy threats through the lens of privacy control. We base our work in the two-process model of control (Rothbaum et al. 1982) to demonstrate the dual nature of privacy control, where it comes from, and how it affects privacy concerns and protective intentions. Through a survey of Facebook users, we find that the primary sense of privacy control that we might usually attribute to user behavior largely only affects how concerned users are about privacy. However, we found a secondary sense of privacy control, which is a coping mechanism to overcome uncontrollability, that explains how people rationalize their seeming lack of care about privacy and enables them to continue using Facebook regardless of privacy concerns. These thought-provoking revelations about our sense of privacy control allow us to delve into yet-unseen territory on user behavior and provide future paths for research.